Case Studies


DriveRight were approached by Dunlop to replace a legacy fitment database with an evolving, maintainable original equipment and replacement tyre database. After rationalising the tyre requirement and matching Dunlop original equipment to our vehicle classification, we defined rules for general replacement tyres. This completed data structure was then delivered to Dunlop’s web agency for user interface development and deployment. The database uses TyreFit to manage the OE and base vehicle characteristics to match with replacement tyres, this data is then updated regularly and delivered automatically to the web agency.


Using original equipment and replacement tyre data, DriveRight developed a printed fitment guide for Goodyear products. This data was delivered in two forms, a ring-bound version for point of sale and a pocket size fitment and pressure guide.


Consumer fitment database – National Tyres and Autocare approached us to take our UK fitment database from the vehicle registration mark through to the tyre.


Wolfrace Wheels had a requirement to develop, in conjunction with Continental, a SUV and 4×4 fitment guide for a range of new wheels. DriveRight liaised with the wheel manufacturers, tyre manufacturers and Wolfrace Wheels, to develop a fitment guide that was not only technically accurate but also gave a realistic snapshot of the market requirement, allowing Wolfrace to manage stock control and marketing more effectively.

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