Sacha Hold Leads Worldwide Sales at DriveRight

  • DriveRight group concentrates its global sales activity
  • Sacha Hold is a new member of management of the DriveRight Group
  • Sacha Hold remains managing director of DriveRight Germany

Cardiff, February 12, 2014 – Sacha Hold is now responsible for the worldwide sales activities of the DriveRight Group, a leading independent supplier of international wheel and tyre data. As the chief marketing officer (CMO), Hold leads the international sales team of the company which has its headquarters in Cardiff, Wales. In this position, he has been appointed to the leadership team of DriveRight, which sets the group’s strategic objectives. Sacha Hold has been the managing director of DriveRight Germany, which has had its headquarters in Berlin since he helped found the company in 2011.  In addition to his new role, he will remain the key point of contact for all of the company’s activities in Germany.

With the appointment of Sacha Hold as the CMO, DriveRight is now consolidating its international sales activities. Currently the company has additional offices in the UK, Germany, and New Zealand, as well as distributors in France, the Netherlands, Russia and the US. “Bundling the global sales activities under one management enables stronger coordination of market presence as well as the further expansion of DriveRights’ three core markets: Europe, Asia-Pacific and North America,” explained Sacha Hold. “This allows us to develop and implement a worldwide sales strategy, therefore resulting in an even better market penetration where we’re already very active. Doing this will lay down strong foundations to successfully enter into additional markets.”

About DriveRight

DriveRight is a globally recognised leading independent supplier of wheel and tyre specific data for the automotive industry and its aftermarket. DriveRight specialises in global tyre and wheel data solutions with information on more than 50,000 vehicles and fitment details such as original tyre and wheel sizes, offset, PCD and nut and bolt requirements. Operationally, DriveRight data helps the automotive industry reduce training costs and potential rework, improves quality and manage inventory.  DriveRight fitment data is regularly updated to globally access over 8.5 million times every month supporting 8,000 customer websites, and it is used internationally by business partners like Amazon, eBay, Goodyear-Dunlop, Bridgestone, Momo, Oxigin, Nokian and OZ. DriveRight internationally supports projects for tyre safety. The company is also a member of the UK tyre safety organisation TyreSafe. DriveRight, founded in 2001, is headquartered in Cardiff, UK. CEO and founder is Richard Bailey. For more information visit:

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