TyreSafe and DriveRight Provide UK Drivers with a Tool for Identifying the Correct Tyre Pressure

  • New co-operation is designed to increase tyre safety
  • TyreSafe is a leading tyre safety organisation in the UK
  • DriveRight has been a member of TyreSafe since 2012

Berlin/Cardiff, May 19, 2015 – DriveRight, leading provider of international wheel and tyre data, and TyreSafe, one of the UK’s leading tyre safety organisations, have agreed on a co-operation aimed at increasing tyre safety in the UK.

As part of the agreement, DriveRight and TyreSafe will provide UK vehicle owners with an online tool on the TyreSafe website where they can enter the model and make of their car and receive information for all related tyre sizes for the respective vehicle. After a tyre size is chosen by the users they will get the recommended tyre pressure for that size, so drivers can easily check whether their tyre pressure is correct. Tyre pressure that is too high or too low is one of the biggest safety risks for cars.

TyreSafe was established in 2006 and has since been dedicated to raising awareness about the dangers associated with defective or illegal tyres. DriveRight has been a member of TyreSafe since 2012 and participated in several of TyreSafe’s tyre safety awareness campaigns.

Stuart Jackson, chairman of TyreSafe, welcomes the initiative: “DriveRight has been a member of TyreSafe since 2012, but has supported our campaigns for a number of years before that. The new tool is a great piece of practical help for drivers that will not only simplify their lives but also keep them and their tyres safe. Without DriveRight’s data and support this tool could not exist.”

“All of us in the automotive industry share a responsibility to increase vehicle and road safety wherever we can”, adds DriveRight’s Chief Marketing Officer Sacha Hold. “TyreSafe is doing a very important job by highlighting the importance of tyre safety for overall vehicle safety, an aspect that is not often talked about. Applying the right tyre pressure is an easy way to increase your car’s safety significantly. With the new tool, we help car owners to do this, hopefully making the roads a little bit safer as a result.”

The tool is currently being developed and will be available at http://www.tyresafe.org in a few weeks’ time.

About DriveRight

DriveRight is a globally recognised leading independent supplier of wheel and tyre specific data for the automotive industry and its aftermarket. DriveRight specialises in global tyre and wheel data solutions with data on more than 50,000 vehicles and fitment details such as original tyre and wheel sizes, offset, PCD and nut and bolt requirements. Operationally, DriveRight data helps the automotive industry reduce training costs and potential rework and improves quality and management of inventory. DriveRight fitment data is regularly updated and is accessed globally over 8.5 million times every month supporting 8,000 customer websites, and it is used internationally by business partners like Amazon, eBay, Goodyear-Dunlop, Bridgestone, Momo, Oxigin, Nokian and OZ. DriveRight internationally supports projects promoting tyre safety. The company is also a member of the UK tyre safety organisation TyreSafe. DriveRight, founded in 2001, is headquartered in Cardiff, UK. CEO and founder is Richard Bailey. For more information visit: http://www.wheelwizards.net

About TyreSafe

TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres. In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.

TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving. TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities. TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.

Media contact

Sascha Krieger
HotDot Communications GmbH
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D-10439 Berlin
T: +49 30 84712118-89
E: DriveRight@hot-dot.com